Publisher
Gordon & Gotch provide expertise in the allocation, marketing, merchandising and distribution of magazines, newspaper and books to supermarkets, book stores and retailers throughout New Zealand.
Gordon & Gotch Publisher Services include:
Circulation Management
Gordon & Gotch have the processes and people in place to effectively handle your circulation management requirements maximizing sales potential and minimising waste levels.
Gordon & Gotch Circulation Management provides:
- Proactive, professional retail management.
- Research on pricing and availability options.
- Allocations advice and distribution strategies.
- Advice on pricing issues.
- Advice on promotional opportunities.
- Promotional execution.
Supply Chain Support
Gordon & Gotch offer complete supply chain support services. These supply chain support services ensure that your supply chain is operating as efficiently as possible and generating the highest level of customer satisfaction at the lowest cost.
- As the only New Zealand distributor with their own warehouse, Gordon & Gotch are able to provide greater flexibility to meet your needs.
- A dedicated freight network with over 20 years experience in delivering magazines ensures publications are delivered to the right place at the right time.
- Unparalleled market coverage ensuring maximum outlet reach.
Mail House Operations
The Gordon & Gotch Mail House provides high speed machine inserting and on-serting capability together with high speed flow wrapping and labelling. The Gordon & Gotch mail house is the only New Zealand facility with a Buhr’s wrapping and inserting platform offering industry leading performance. Gordon and Gotch are experts at handling publisher’s needs for their magazines and promotional requirements with a skilled team of hand line workers.
Subscription Management & Marketing
Whether you are a publisher with existing in house subscription management or a new publisher entering the market, Gordon & Gotch’s Subscription Management & Marketing Services can help build product awareness and sales growth. Gordon & Gotch’s Subscription Management & Marketing Services can help you build value from your relationships with your subscribers, ensuring they get their magazines on time, in good order, and at low cost. And you only have to manage one supplier.
Gordon & Gotch's Subscription Management & Marketing Services offer many benefits:
- Superior customer service and dedicated account management.
- Single contact for orders, payment, claims and renewals – save time and money by eliminating multiple publisher contacts and administrative work.
- Sophisticated software to handle data and produce comprehensive reports assisting with subscription base development.
Digital Magazines Services
Gordon & Gotch is the only licensed operator of Zinio software systems in New Zealand. Zinio is the world leader in digital and interactive publishing products and services. As the largest global publisher and distributor of digital magazines, Zinio annually delivers millions of issues for thousands of popular consumer publishers to millions of readers worldwide. As a publisher you can use Zinio to:
- Engage the pages of your magazines in a whole new
way with brilliant colours, searchable text, hyperlinks to
advertised products, animation and more.
- Experience rapid growth as your publication emerges
into new markets with much lower distribution costs and
increased advertising space.
- Keep pace with younger, more tech-savvy consumers and reading trends.
Gordon & Gotch also have the added benefit of working closely with other PMP New Zealand divisions realising greater cost efficiencies for your publication throughout the supply chain. PMP Maxum in particular work closely with Gordon & Gotch to design and produce all forms of point of sale materials and also offer pre-press services and photography.