Retail
Gordon & Gotch have over 100 years of experience in Magazine Marketing and Distribution and will work with you to help maximise sales of this exciting, low-risk category.
Gordon & Gotch Retail Services include:
Benefits of Magazines:
- Low risk, magazines are either sold or returned.
- High stock turnover as magazines are frequently purchased.
- High return on investment.
- Extensive range of product means there is something to appeal to every customer.
- Increased value to your customers. Magazines are supported by promotional activity offering great value to your shoppers.
- Stimulating product demand. Magazines often carry advertising for products sold in your store.
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Category Management
Gordon & Gotch’s Category Management Services focus on maximizing your category sales. We ensure your store stocks the optimal range that meets your stores profile/demographics.
- Gordon & Gotch with Apollo™ Planogramming Software can help develop a profitable and consumer driven shelf layout/planogram. The key focus is on maximizing sales and profits for your store.
- Gordon & Gotch subscribes to weekly Market Data allowing us to carefully track sales trends. This enables the team to identify and act quickly on market opportunities.
Gordon & Gotch can offer Category Insights that will assist in making important ranging and planogramming decisions:
- Category Trends using Market Data.
- Checkout/Front of Store Insights.
- Planogramming Principles/Insights.
- Customer Buyer Behaviour.
- Gordon & Gotch uses a Range Model that identifies opportunities for on-going category growth.
- Monthly Magazine Newsletter – Mag News
Key Account Management
Gordon & Gotch has an experienced Key Account Management Team that can provide the following support:
- Category Management Support.
- Range Review Support.
- Promotional Planning.
- Strategic Planning.
Merchandising
- Gordon & Gotch’s Retail Sales Team can provide advice on the best use of your store’s space and recommend the best range, stand location, planogram layout and display that will maximise your sales.
- The Retail Sales Team offer expert assistance with display building ensuring your displays leverage every sales opportunity.
Field Support Services
- These services include access to the Gordon & Gotch Help Desk providing telephone and fax assistance when you need it.
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