PMP Limited releases first Social Media Report
19 August 2011
PMP has just released its first Social Media Usage Report, generated from a data capture initiative that was run in May 2011.
The initiative was executed in the form of an online competition, with a view on enriching the data sets that underlie PMP's Mosaic segmentation product - a household-level geo-demographic classification system that describes NZ households by allocating them into 42 types in 11 household-level groups.
8,500 entrants registered and successfully completed the online questionnaire in order to qualify for the prizes.
www.scribd.com/doc/62378868/PMP-Social-Media-Report-2011